Values and Campaigns Annual Report.

Soup worked with The Body Shop to bring their values and campaigns annual report to life on their global site. The new section of The Body Shop global site showcases a series of animations highlighting the key issues in the report, and the report itself, each of which will be available to bookmark on people’s preferred social media sites.

Soup worked with The Body Shop to bring their values and campaigns annual report to life on their global site. The new section of The Body Shop global site showcases a series of animations highlighting the key issues in the report, and the report itself, each of which will be available to bookmark on people’s preferred social media sites.

From the off Dame Anita Roddick believed that "The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." And she founded The Body Shop, an ‘extraordinary’ company, with her own singular vision that business could be a force for good, and that profits could be made without compromising principles.

The Body Shop’s values, principles and campaigns are as important now as they have ever been. Communicating the brand’s performance in this area remains a crucial way of ensuring customers and staff that the company still works towards this extra value in terms of their product and space in the commercial market.

Soup and The Body Shop felt that animation was the most accessible way for customers and staff to engage with the in depth report into the Body Shop’s performance and aspirations in this area.

Simon Henzell-Thomas, The Body Shop’s Sustainable Development Manager commented:

‘At The Body Shop we have a proud heritage of reporting openly and transparently about our Values performance. We are always striving to make sure that our values report is engaging and accessible for the wide variety of stakeholders that are interested in what we have to say. This latest evolution, using the power of the Internet and animation, will hopefully make even more people read about our Values and what we are doing to deliver them.’