Rabbiting On.

Soup worked with innocent to launch their Rabbiting On campaign which aimed to drive smoothie sales in the early part of the year.

Soup worked with Innocent to launch their Rabbiting On campaign which aimed to drive smoothie sales in the early part of the year.

In line with the TV and press advertising, Soup produced the online component of the campaign: a microsite which features a bunny with a lot of questions, all of which are answered by innocent. On the site you can upload your own question which will then be answered by one of the innocent team. The best questions make their way to the front of the site and there are some rib ticklers:

Innocent drinker: When will my baby come out?

Rabbit sage: When it's ready. Maybe in a disco or similar entertainment venue.

The digital aspect of this campaign continues to build on innocent's energetic and positive use of UGC and their ongoing engagement with their customers. The site is fun and uplifting at a grey time of year and we're really enjoying following the wise musings of innocent, and the excellent questions it is posed.