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PROJECT INFO

Fujifilm integrated digital advertising campaign
Posted: 03 July 2006

When Fujifilm told us that they had developed a new technology that literally makes people photogenic we were all ears. Or not, actually, because, as we said, it makes people photogenic.

In order to promote this little gem we worked with them to produce an integrated campaign that would address the various sectors of their audience specifically.

The campaign begins by showcasing a number of family snaps on a fridge door, each of which leads to a separate lifestyle-themed microsite and targets a specific audience group.

The media planning has been structured carefully to ensure maximum impact for each module within the campaign. So, banners placed at Handbag, New Woman, and Glamour, click directly through to the 'Skincare by Fujifilm' module, while banners placed on www.trustedreviews.com click through to the travel-themed module.

Soup Account Manager, Jake Hithersay, said: 'Developing a modular presentation that serves specific content to targeted consumer sectors is exciting territory. Utilising different banner creatives on various interest-related websites is designed to achieve a high click through rate and result in a targeted sales message reaching the consumer.'