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Soup will work with BMI to develop the online brand positioning and digital content strategy.
PROJECT INFO
Soup Wins BMI Through Haystack Group
Posted: 05 February 2008
BMI, the acute private hospital division of General Healthcare Group, has picked Soup to handle its digital marketing activity.
BMI is the largest private medical provider in the UK, handling over 250,000 inpatient and 750,000 outpatient visits each year.
The account was pitched through The Haystack Group and will incorporate a large proportion of the company’s digital marketing activity. Soup will work with BMI to develop the online brand positioning and digital content strategy as well as consulting on the communications requirements through all relevant channels.
