news.stories
choose another story
- 05.03.07 Morley Launch Redesigned Site
- 06.05.08 Innocent Relaunch Buy One Gro...
- 27.03.08 Soup Wins Best Animation
- 06.03.08 Soup Nominated for Creative E...
- 18.02.08 Soup Launches Soup Media
- 05.02.08 Soup Wins BMI Through Haystac...
- 22.01.08 Soup Sends Donation to Oxfam
- 16.01.08 Chicken Out!
- 03.01.08 Soup Highlighted in Revolutio...
- 19.11.07 Innocent Reach 100,000 Tree T...
- 17.10.07 Soup Wins Staff Care Award
- 08.10.07 innocent support tree plantin...
- 10.09.07 Ladybird Books appoint Soup f...
- 03.09.07 Rob Varney Leads User Experie...
- 20.07.07 FRICTION.tv awards Soup £1m o...
- 29.06.07 Soup Welcomes New Recruits
- 01.06.07 Blood, Sweat and Glory on the...
- 22.05.07 Soup Wins at the innocent Fete
- 08.05.07 Steven Bennett-Day is Promote...
- 02.05.07 COI Project: Soup Works With ...
- 30.04.07 The Greatest Pitch of Them All
- 27.04.07 Soup Judges at the Newspaper ...
- 13.04.07 More Soupsters at Soup
- 02.04.07 IVCA Gold for Soup’s Two Minu...
- 15.03.07 Mike Cornwell Joins Soup as C...
- 05.03.07 Morley Launch Redesigned Site
- 19.02.07 Norwich Union’s Online Pensio...
- 12.02.07 Soup Invests In New Skills
- 05.02.07 Swinton Attracts the Talent w...
- 02.01.07 Bennett-Day joins Soup from G...
- 23.10.06 We're Going Mobile
- 22.10.06 Blog For Action
- 16.10.06 Soup hires Head of MediaGuard...
- 01.09.06 Collaboration delivers best r...
- 09.08.06 Norwich Union and eBay Develo...
- 07.08.06 Capital Radio To Extend Brand...
- 03.07.06 Fujifilm integrated digital a...
- 21.06.06 Soup Joins the COI Roster
- 05.06.06 TalkSPORT releases new viral ...
- 21.04.06 Start-rite takes its first st...
The site is designed to cater for each separate audience group and is available in fifteen different countries and in four languages.
PROJECT INFO
Morley Launch Redesigned Site
Posted: 05 March 2007
We’re proud to announce that this month Morley Fund Management launched their newly rebranded site into the galaxy of assets and funds. The site is designed to cater for each separate audience group and is available in fifteen different countries and in four languages.
Until now Morley has negotiated a number of different websites, each tailored to the needs of its specific user group. Soup worked with Morley to review these sites in their entirety and rationalise the company’s e-commerce strategy around one site structure. This has ensured delivery of a consistent, branded, high quality user experience for each important group.
The project began with a programme of end-user research to provide insights gathered from internal and external stakeholders. This formed the basis of the final site structure and the templates produced were integrated into Morley’s own CMS. So far the response from client and audience alike has been excellent.
- RELEVANT LINKS:
