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IVCA Gold for Soup’s Two Minute Creds
Posted: 02 April 2007

On Friday 30th March the IVCA presented Soup with the gold award in the Corporate Image category for our Two Minute Creds.

Obviously we are all thrilled and celebrated at the awards by throwing some extremely exciting and creative shapes around the dance floor.

We are really delighted that our Two Minute Creds has received this accolade; rather than the traditional and convoluted creds presentations agencies often wheel out, the Soup Two Minute Creds is designed to demonstrate exactly what Soup do in, you guessed it, just two minutes. It aims to show, rather than just tell, that we are creative thinkers, to demonstrate the nature of our thinking and our working processes.

The Two Minute Creds presentation sits on the Soup homepage and is designed to reach current clients, potential clients and other interested parties, particularly Marketing and Brand Managers. It is designed to promote Soup work and Soup itself to potential clients and to existing clients.